Peace of Mind for the People You Love

Your life is full of responsibilities, and people who count on you. We make it simple to protect your family’s financial future through tailored life insurance coverage. Whether you're planning ahead or just getting started, our policies help cover final expenses, replace lost income, pay off debt, and leave a legacy of security.
We work with top-rated carriers to match you with the right policy at the right price, all with the clarity, care, and service we are known for.

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Our Life Insurance Offerings

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Whole Life Insurance

Permanent life insurance with guaranteed coverage, fixed premiums, and cash value that builds over time.

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Return of Premium Life Insurance

Get life insurance protection and your money back. If you outlive the term, this policy refunds all premiums paid, combining coverage with savings.

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Term Life Insurance

Affordable coverage for a set period (10, 20, 30 years), designed to protect your loved ones during key life stages like raising a family or paying off a mortgage.

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Survivorship Life Insurance

Also known as second-to-die insurance, this policy covers two people (typically spouses) and pays out after both have passed.

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Universal Life 
Insurance

Flexible permanent coverage with adjustable premiums and cash value component, designed to adapt to your financial goals over time.

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Retirement Savings Plans

Build financial security for your future with tax-advantaged retirement solutions designed to grow your savings.

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Education Fund

Set aside funds for your children’s or grandchildren’s education with insurance-backed savings strategies that offer growth, flexibility, and peace of mind.

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Long Term 
Care

Prepare for the unexpected with coverage that helps pay for extended care services from in-home care to nursing facilities.

Ready to Protect Your Future?

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You have questions.
We have answers.

Are Life Insurance death benefits taxable?

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In most cases, life insurance death benefits are income tax-free for your beneficiaries. If your policy is kept in force, they will typically receive the full payout without owing federal income taxes. However, estate taxes may apply in certain high-value estates, and additional tax rules may affect payouts from certain types of policies. Consult a licensed agent or tax advisor for details.

What are the tax benefits of Permanent Life Insurance?

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Permanent life insurance policies offer tax-deferred growth on cash value, meaning you don’t pay taxes on earnings as long as the policy is active. You can also take loans or withdrawals from the policy — often without triggering income tax — depending on your plan structure. Surrendering or lapsing the policy, however, may result in taxable income.

How do I choose the right term length for my Life Insurance?

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Choosing a term life insurance length depends on your financial goals and responsibilities. Common considerations include the years left on your mortgage, your children’s education timeline, or your retirement goals. Popular term lengths include 10, 20, and 30 years — tailored to cover key life stages.

Can I convert my Term Life policy into permanent coverage?

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Yes — many term life insurance policies allow conversion to a permanent policy without a medical exam. This provides lifelong coverage and access to potential cash value accumulation, making it ideal if your long-term needs change.

What happens when my Term Life policy expires?

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After your initial term ends, you may be able to renew your term life insurance on an annual basis, usually up to age 95 (or age 80 in some states). Keep in mind that premiums typically increase each year. If you expect to need coverage longer, consider converting to a permanent policy before the term expires.

Coverage Built Around You

At Prime Insurance Services, we don’t just sell policies, we build protection around your life. With access to a trusted network of top-tier carriers, we help you find the right coverage at the right price for your car, home, health, business, life, and more. Whether you're starting fresh or switching over, Prime Insurance Services makes it simple to protect what matters most.

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Personalized Service

Our agents work closely with you to find the best coverage options tailored to your specific needs.

Reliable Support

Our customer care team is here whenever you need clarity, answers, or help managing your policy.

Competitive Rates

We partner with top-rated carriers to provide you with affordable and reliable insurance solutions.

Quick & Easy Quotes

Get a free, no-obligation quote to see how much you can save.