Privacy Policy
Effective Date: 05.07.2025

Prime Insurance Services, Inc. ("Prime Insurance," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide through our website: www.primepolicy.com. This Privacy Policy explains how we collect, use, disclose, and protect your information and outlines your rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).



1. Information We Collect

We may collect the following categories of personal information:

  • Identifiers, such as your name, email address, phone number, IP address, and mailing address.
  • Personal information, such as your driver’s license number, date of birth, health and financial information necessary for insurance services.
  • Commercial information, including records of insurance policies or quotes you’ve requested or purchased.
  • Internet or other electronic activity, such as browsing behavior on our website.
  • Professional or employment-related information, such as your occupation and employer (if relevant to an insurance application).

We do not collect sensitive personal information unless required to provide specific insurance services or fulfill legal obligations.


2. How We Use Your Information

We use your personal information to:

  • Provide insurance quotes and coverage options tailored to your needs.
  • Process policy applications and assist with policy servicing.
  • Respond to your inquiries and provide customer support.
  • Improve our website functionality, content, and user experience.
  • Send occasional updates, reminders, or marketing communications (you may opt out at any time).
  • Comply with applicable legal and regulatory obligations.


3. Sharing of Information
We may share your personal information with:

  • Provide insurance quotes and coverage options tailored to your needs.
  • Licensed insurance agents within our organization.
  • Insurance carriers and underwriters for quoting and policy issuance.
  • Third-party service providers who support our operations (e.g., website tools, CRM software).
  • Government agencies or regulators when required by law.


We do not sell or share your personal information for monetary value or targeted advertising purposes.


4. Your Rights Under California Law

If you are a California resident, you have the following rights under the CCPA/CPRA:

  • Right to Know: You can request information about the personal data we collect, use, and disclose.
  • Right to Delete: You can request that we delete your personal information, subject to legal exceptions.
  • Right to Correct: You can request that we correct inaccurate personal data.
  • Right to Opt Out: You have the right to opt out of any future sale or sharing of your personal information (though we do not currently sell or share personal data).
  • Right to Limit Use of Sensitive Information: If applicable, you may restrict how we use your sensitive personal information.


5. How to Exercise Your Rights
To make a request related to your personal information, you may contact us by:

  • Emailing info@primepolicy.com
  • Calling (949) 450-2300

We may need to verify your identity before processing your request. We aim to respond within 45 days, or notify you if an extension is needed. We will not discriminate against you for exercising your privacy rights.

6. Cookies and Tracking
Our website uses cookies and analytics tools to collect information about how you use the site. This helps us improve your experience and optimize our services. You can manage cookie settings in your browser.

7. Data Security
We take reasonable and appropriate security measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute protection.

8. Data Retention
We retain personal information only as long as needed to fulfill the purposes outlined in this policy or to meet legal obligations.

9. Third-Party Links
Our site may link to external websites. We are not responsible for the privacy practices or content of third-party sites.

10. Children's Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from minors.

11. Policy Updates
We may revise this Privacy Policy from time to time. The most current version will always be posted on our website with the effective date at the top. We encourage you to review it periodically.

12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:

Prime Insurance Services, Inc.

9891 Irvine Center Drive, Suite 160
Irvine, CA 92618
Phone: (949) 450-2300
Email: info@primepolicy.com